SPIRIT DAY for TARGET

Producer: Elizabeth Ryan • AD: Jon Baugh • Team: Target Creative

Worked on concept and artwork + animation direction

I partnered with Target Creative to create the illustrations for Spirit Day 2017. Spirit Day is "the world's most visible LGBTQ youth anti-bullying campaign." We worked together on the concepts and direction to final pieces. A shoutout and thanks to GLAAD for interviewing me about the work for Spirit Day 2017.

The animations and illustrations showed up on Instagram Stories and Snapchat as well as a Snapchat Filter in-store at Target locations. The still illustrations I created were then made animations by the motion graphics team. So awesome to be a part of this campaign!